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🌍 Home · 🗺️ Pick your market · 🏪 Find a retailer · 🔎 Find a brand · 💬 Talk to someone who's done it

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Every own-label brand these retailers run, across every market at once, is grouped by the tier each brand occupies. Find the tier you would be pitching into, and the brands listed are what you would be competing against for the shelf.

A tier holding only one or two names in a market is the most useful result this table can give you. It is where the shelf is thin.

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What each tab gives you

All brands by market. Everything a market's retailers run, with tier and trend territories on every row.

Brands by tier. Value, core, premium and the specialist ranges side by side, so you can see where the shelf is crowded and where it is thin.

Where the trends are. Which retailers have actually built range behind a declared trend, and which have only declared it.

What we could not fully confirm. The handful we could not confirm are genuinely own label. We would rather show you that than quietly include them.

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One gap to know about when you read the trend columns. The trend territories were defined for the UK, where organic is one positioning among many. They have no organic bucket. In Germany organic is a full price ladder, sometimes two tiers under one fascia, so a number of brands sit untagged rather than forced into a category that does not fit. Their tier is still correct.

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Click any brand to open it, then click through to the retailer behind it. Looking at one market only? Pick your market gives you the same brands already filtered.

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Own-label brands